Digital Marketing & AI
Learn and intern with the minds behind award-winning campaigns in an industry- immersive experience
Co-designed and Delivered by
Duration :
6 Months
Includes 3-months virtual
internship
internship
Mode :
Hybrid
Live Online + Optional
In-person
In-person
Format :
Hands-On
Training on Industry tools
Suited For :
Aspiring Marketers
Students, Early Marketing professionals, Professionals looking to switch
Forbes has listed Marketing as one of the
Top 5 Fastest-Growing Careers>
Due to high demand for skilled marketers, the
career and salary grows in leaps with
increasing years of experience
career and salary grows in leaps with
increasing years of experience
Source : Glassdoor Salaries
Sample Target Roles
- Marketing Executive
- Salary: INR 4-6 LPA
- Senior Marketing Associate
- Salary: INR 6-12 LPA
- Marketing Manager
- Salary: INR 12-20 LPA
- Asst. Marketing Director
- Salary: INR 20- 28 LPA
- Marketing Director
- Salary: INR 28-34 LPA
- CMO
- Salary: INR 34 LPA+
Open Doors to a Wide Variety of Roles >
Pick a unique career path from a wide range of options
Advertising & Promotions
- Ad Account Manager
- Art Director
- Media Buyer
Content Management
- Social Media Manager
- In-house Content Creator
- Influencer Marketing Manager
Brand Management
- Brand Management
- Brand Manager
- Community Manager
Marketing Analytics
- Market Research Analyst
- Marketing Data Analyst
- Consumer Insights Specialists
Digital MArketing
- SEO/SEM Specialist
- Email MArketing Specialist
- E-commerc Marketing Specialist
Startup Marketing
- Growth Markeing Manager
- Marketing Strategist
- Affiliate Marketing Manager
Meet your Trainers >
Brigadier SK Sareen
Director, HODM
Sachin Kaushik
Working at Capgemini Worked at onlinetyari, Askme.com
Teaching:
Yogesh Verma
SEO Manager, India TV
Teaching:
Mahesh Gaur
Head of training development, HODM
Worked with brands like Snapdeal, Jabong, Adda247, etc.
Teaching:
Shrevansh Kartekeva
Working at Cognizant Worked at Dentsu, RentOnGo, Tappme, Uttar Pradesh Cricket Association
Teaching:
Program Outcomes >
Intern
with HODM
50 selected students get a 2-month virtual/offline internship with HODM and work on exciting projects with actual clients.
Build
a portfolio
Create a collection of your best work from the challenges, workshops, and internship.
Intensive
Cultivate a comprehensive skill set and master diverse tools to set you up for a successful career in marketing.
Interview
Preo & Mocks?
24 LPA Highest CTC, 50+ Hiring Partners, 100+ Case studies, 50+ Industry Experts
Learn by Doing, Not by Sitting in Lectures >
Local client scouting challenge:
Imagine being a consultant for local businesses. You’ll take on the role of these businesses, improve their strategies and how they operate, and help them grow and succeed faster.
Duration
3 Days
Challenge Mentors
Mahesh Gaur
Nikhil Shandilya
Skills that you will learn:
Client Communication
Problem Solving
Strategic Thinking
Creatorpreneur challenge:
We’re launching a creatorpreneur challenge for our course students. They will learn how to find a specific topic for their content and build a following on YouTube, Instagram, and LinkedIn to grow their personal brands.
Duration
2 Days
Challenge Mentors
Nikhil Shandilya
Abhishek Kumar
Skills that you will learn:
Public Speaking and Communication
Creative Thinking
Content Creation
Leadership program:
Unlock your full leadership potential with our transformative program designed for course students. Gain essential skills, confidence, and vision to lead with excellence in any endeavor.
Duration
1 Days
Challenge Mentors
Brigadier SK Sareen
Skills that you will learn:
Critical Thinking
Decision Making
Team Management
Agency opening challenge:
Embark on a thrilling journey with our agency opening challenge, specially crafted for course students. Learn the art of entrepreneurship, unleash your creativity, and set the stage for a successful business launch.
Duration
4 Days
Challenge Mentors
Mahesh Gaur
Nikhil Shandilya
Skills that you will learn:
Art of Pitching
Team Building
Client Servicing
1:1 Mentorship Program:
Experience personalized growth and guidance with our exclusive 1:1 mentorship program, tailor-made for course students. Unlock your potential, overcome obstacles, and achieve remarkable success with the support of a dedicated mentor by your side.
Embark on a thrilling journey with our agency opening challenge, specially crafted for course students. Learn the art of entrepreneurship, unleash your creativity, and set the stage for a successful business launch.
Duration
1 Day
Challenge Mentors
Mahesh Gaur
Nikhil Shandilya
Abhishek Kumar
Abhishek Mittal and many more
Skills that you will learn:
Planning
Time Management
Digital Marketing Weekend:
Gear up for our weekly digital marketing weekend event, exclusively for course students, where you’ll network with peers, interact with industry experts, and engage in meaningful discussions about jobs, skills, and the latest industry trends. Unleash your potential, forge valuable connections, and stay ahead in the ever-evolving world of digital marketing.
Duration
2 Days
Challenge Mentors
Mahesh Gaur
Abhishek Kumar
Skills that you will learn:
Networking
Social Skills
Dropshipping :
Ready to take on the dropshipping challenge? Join our program designed for course students and discover the secrets to running a successful online store without holding inventory. Learn the ropes, find winning products, and pave your way to e-commerce success.
Duration
4 Days
Challenge Mentors
Abhishek Mittal
Skills that you will learn:
Product Research
Meta Ads
Automation
Lead generation challenge:
Transform into a lead generation expert with our immersive challenge, exclusively designed for course students. Learn powerful strategies, cutting-edge techniques, and hands-on tactics to become a pro at generating valuable leads and supercharge your business growth.
Duration
4 Days
Challenge Mentors
Shreyansh Karteya
Skills that you will learn:
Lead Generation
Meta Ads
Copywriting
Course Curriculum >
Week 1
Digital Marketing Fundamentals & Strategy:
The first module will build a solid foundation for the weeks to come.
✅ Importance for businesses & debunking myths
✅ Basics of channels: SEO, PPC, Email Marketing, SMM, etc.
✅ Basics of channels: SEO, PPC, Email Marketing, SMM, etc.
✅Customer Journey, Funnels, and Strategy
Week 2
Website & Landing Page Creation (No-Code):
The first module will build a solid foundation for the weeks to come.
✅ Learn no-code tools for website & landing page building
✅ WordPress basics & dashboard navigation
✅ WordPress basics & dashboard navigation
✅ Utilizing Elementor Page Builder for professional webpages
✅ Psychology and science behind effective landing pages
✅ Creating landing pages from scratch with Elementor
Week 3
Search Engine Optimization (Latest Strategies):
The first module will build a solid foundation for the weeks to come.
✅ Understand Search Engine functioning & ranking
✅ Implement On-Page optimization with RankMath/Yoast
✅ Implement On-Page optimization with RankMath/Yoast
✅ Perform technical audit & implement technical SEO
✅ Conduct intent-based Keyword Research with Ahrefs/SEMRush
✅ Learn effective Link Building strategies for improved DA
Week 4
Facebook & Instagram Advertising (for 2023):
The first module will build a solid foundation for the weeks to come.
✅ Mastering ROI-based Ads for both platforms
✅ Understanding ad strategy & user journey
✅ Understanding ad strategy & user journey
✅ Campaign setup, Pixel installation, and Aggregated Events
✅ Best practices for Ad Creatives & Copies
✅ Split testing, Optimization & Scaling techniques
✅ Running conversion & lead ads for measurable results
✅ Proficiently reading and analyzing reports
Week 5
Content & Video Marketing (including YouTube):
The first module will build a solid foundation for the weeks to come.
✅ Exploring content formats & their role in the funnel
✅ 10-step Content Marketing framework for any business
✅ 10-step Content Marketing framework for any business
✅ Content creation & distribution techniques
✅ Utilizing content for growth & customer acquisition
✅ Step-by-Step YouTube SEO guide
Week 6
Email Marketing & E-commerce:
The first module will build a solid foundation for the weeks to come.
✅ Mastering email marketing for different audience temperatures
✅ Building email lists with lead magnets & effective nurturing
✅ Building email lists with lead magnets & effective nurturing
✅ Best practices for high open rates
✅ Utilizing Email Marketing tools (GetResponse/Mailchimp) for campaigns & automation
✅ Creating an e-commerce website with Woocommerce
✅ Adding products and integrating a payment gateway for online sales
Week 7
Google Advertising / SEM / PPC Ads (2023 Strategies):
The first module will build a solid foundation for the weeks to come.
✅ Intent-driven advertising for Google Search, Display, YouTube & Shopping Ads
✅ Google Ads Account setup & dashboard navigation
✅ Google Ads Account setup & dashboard navigation
✅Crafting search campaigns with keyword research & ad copies
✅ Implementing conversion tracking for website measurement
✅ Creating campaigns for Display, YouTube, and Shopping
✅ Testing and scaling strategies for better CPC & ROI optimization
Week 8
Social Media Marketing (Strategy and Content):
The first module will build a solid foundation for the weeks to come.
✅ Grasp the power and distinctions of major social media platforms
✅ Master the 4 pillars of social media: Planning, Strategy, Scheduling/Publishing & Promoting
✅ Master the 4 pillars of social media: Planning, Strategy, Scheduling/Publishing & Promoting
✅ Create an effective social media content strategy and calendar
✅ Gain insights from real brand case studies for winning strategies
✅ Utilize tools like Buzzsumo, Hootsuite, Buffer, etc.
Week 9
Marketing Analytics:
The first module will build a solid foundation for the weeks to come.
✅ Set up Google Analytics & integrate with website
✅ Analyze website performance & audience behavior
✅ Analyze website performance & audience behavior
✅ Uncover valuable insights from GA data
✅ Create funnels in Google Analytics
Week 10
Personal Branding & Resume Preparation:
The first module will build a solid foundation for the weeks to come.
✅ Identify core competencies & devise branding strategy
✅ Optimize LinkedIn & social media profiles to showcase expertise
✅ Optimize LinkedIn & social media profiles to showcase expertise
✅ Develop a content plan & consistent promotion
✅ Leverage LinkedIn for job opportunities or business leads
✅ Utilize tools like Hunter for networking and outreach
Week 11
Marketing & WhatsApp Automation & ChatGPT
The first module will build a solid foundation for the weeks to come.
✅ Marketing & WhatsApp Automation & ChatGPT:
✅ Automate Digital Marketing processes for time & resource savings
✅ Automate Digital Marketing processes for time & resource savings
✅ Master Automation tools & app connections
✅ Build efficient workflows
✅ Explore leveraging operators for enhanced efficiency
✅ Bonus: Learn AI tools like ChatGPT for improved marketing results
Fees & Financing >
Total Programme Fee (Non-Refundable)
INR 2500/-
- The only hybrid programme with on-campus classes
- Get certified 3 Month Virtual Internship with certification
- Live sessions by Experienced Marketers
Earn a
Premium Certificate
Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a Certification of completion – “Complete Course in Digital Marketing”
Is this programme right for me ?
Talk to HODM team to understand if you are a good fit for this programme.
You will learn about the top Digital Marketing
tools and platforms
Trusted by the top talent from the most exceptional brands
FAQ?
It is designed for individuals of all backgrounds and experience levels. Whether you're a business owner, marketer, or aspiring advertising professional, this Course will provide you with valuable insights and strategies to earn through Side Gigs,
No prior experience is required to attend the Course. Our content is beginner-friendly, and we will cover the fundamentals of freelancing before diving into more advanced strategies.
Yes, the Course includes hands-on training with practical examples.
Post-Course support includes access to resources, community forums, and email support.
You can find all the details regarding the Course dates and timings on the top of the page.
No, this is not a live session but even better than that!
Please write to: hello@humansofdigitalmarketing.com and our awesome support team will get back to you in under 24 hours.
You will receive all the bonuses within 48 hours once the Course is done.
It is IST(Indian Standard Time).