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HODM

Professional Certificate

Course in
Digital Marketing

curated in association with

Elevate your career and distinguish yourself from  competitors through this dynamic digital marketing program. Discover the power of ChatGPT and Generative AI in the world of digital marketing.
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Learn From

the Best

Acquire practical experience through our courses created by industry professionals, which will equip you with skills that you can use in real-life situations.

Sample

Target Roles

Meet Your

Masters

Top Skills

You Will Learn

Generative AI in digital marketing, SEO, Search and Display advertising, Social Media Marketing, Content Marketing, Branding, Web Analytics

Who is This

Programme

For?

Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals

Job

Opportunities

Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager, Associate Consultant Business Analyst (Sr.) Associate – Digital Marketing

Program

Impact?

24 LPA Highest CTC, 50+ Hiring Partners, 100+ Case studies, 200+ Industry Experts

Learn by Doing,

Not by Sitting in Lectures

See how we teach across all courses

Local client scouting challenge :

Imagine being a consultant for local businesses. You’ll take on the role of these businesses, improve their strategies and how they operate, and help them grow and succeed faster.

 

Duration
3 Days

 

Challenge Mentors

Mahesh Gaur
Nikhil Shandilya

 

Skills that you will learn:
Client Communication
Problem Solving
Strategic Thinking

Creatorpreneur challenge:

We’re launching a creatorpreneur challenge for our course students. They will learn how to find a specific topic for their content and build a following on YouTube, Instagram, and LinkedIn to grow their personal brands.

 

Duration
2 Days

 

Challenge Mentors

Nikhil Shandilya
Abhishek Kumar

 

Skills that you will learn:
Public Speaking and Communication
Creative Thinking
Content Creation

Leadership program :

Unlock your full leadership potential with our transformative program designed for course students. Gain essential skills, confidence, and vision to lead with excellence in any endeavor.

 

Duration
1 Days

 

Challenge Mentors

Brigadier SK Sareen

 

Skills that you will learn:
Critical Thinking
Decision Making
Team Management

Agency opening challenge:

Embark on a thrilling journey with our agency opening challenge, specially crafted for course students. Learn the art of entrepreneurship, unleash your creativity, and set the stage for a successful business launch.

 

Duration
4 Days

 

Challenge Mentors
Mahesh Gaur
Nikhil Shandilya

 

Skills that you will learn:
Art of Pitching
Team Building
Client Servicing

1:1 Mentorship Program:

Experience personalized growth and guidance with our exclusive 1:1 mentorship program, tailor-made for course students. Unlock your potential, overcome obstacles, and achieve remarkable success with the support of a dedicated mentor by your side.
Embark on a thrilling journey with our agency opening challenge, specially crafted for course students. Learn the art of entrepreneurship, unleash your creativity, and set the stage for a successful business launch.

Duration
1 Day

Challenge Mentors
Mahesh Gaur
Nikhil Shandilya
Abhishek Kumar
Abhishek Mittal and many more

Skills that you will learn:
Planning
Time Management

Digital Marketing Weekend:

Gear up for our weekly digital marketing weekend event, exclusively for course students, where you’ll network with peers, interact with industry experts, and engage in meaningful discussions about jobs, skills, and the latest industry trends. Unleash your potential, forge valuable connections, and stay ahead in the ever-evolving world of digital marketing.


Duration
2 Days


Challenge Mentors
Mahesh Gaur
Abhishek Kumar


Skills that you will learn:
Networking
Social Skills

Dropshipping :

Ready to take on the dropshipping challenge? Join our program designed for course students and discover the secrets to running a successful online store without holding inventory. Learn the ropes, find winning products, and pave your way to e-commerce success.

Duration
4 Days

Challenge Mentors
Abhishek Mittal

Skills that you will learn:
Product Research
Meta Ads
Automation

Lead generation challenge:

Transform into a lead generation expert with our immersive challenge, exclusively designed for course students. Learn powerful strategies, cutting-edge techniques, and hands-on tactics to become a pro at generating valuable leads and supercharge your business growth.

Duration
4 Days

Challenge Mentors
Shreyansh Karteya

Skills that you will learn:
Lead Generation
Meta Ads
Copywriting

Local client scouting challenge:

Imagine being a consultant for local businesses. You’ll take on the role of these businesses, improve their strategies and how they operate, and help them grow and succeed faster.

Duration
3 Days

Challenge Mentors

Mahesh Gaur
Nikhil Shandilya

Skills that you will learn:
Client Communication
Problem Solving
Strategic Thinking

Creatorpreneur challenge:

We’re launching a creatorpreneur challenge for our course students. They will learn how to find a specific topic for their content and build a following on YouTube, Instagram, and LinkedIn to grow their personal brands.


Duration
2 Days


Challenge Mentors

Nikhil Shandilya
Abhishek Kumar


Skills that you will learn:
Public Speaking and Communication
Creative Thinking
Content Creation

Leadership program:

Unlock your full leadership potential with our transformative program designed for course students. Gain essential skills, confidence, and vision to lead with excellence in any endeavor.


Duration
1 Days


Challenge Mentors

Brigadier SK Sareen


Skills that you will learn:
Critical Thinking
Decision Making
Team Management

Agency opening challenge:

Embark on a thrilling journey with our agency opening challenge, specially crafted for course students. Learn the art of entrepreneurship, unleash your creativity, and set the stage for a successful business launch.


Duration
4 Days


Challenge Mentors
Mahesh Gaur
Nikhil Shandilya


Skills that you will learn:
Art of Pitching
Team Building
Client Servicing

1:1 Mentorship Program:

Experience personalized growth and guidance with our exclusive 1:1 mentorship program, tailor-made for course students. Unlock your potential, overcome obstacles, and achieve remarkable success with the support of a dedicated mentor by your side.

Embark on a thrilling journey with our agency opening challenge, specially crafted for course students. Learn the art of entrepreneurship, unleash your creativity, and set the stage for a successful business launch.

 

Duration
1 Day

 

Challenge Mentors
Mahesh Gaur
Nikhil Shandilya
Abhishek Kumar
Abhishek Mittal and many more

 

Skills that you will learn:
Planning
Time Management

Digital Marketing Weekend:

Gear up for our weekly digital marketing weekend event, exclusively for course students, where you’ll network with peers, interact with industry experts, and engage in meaningful discussions about jobs, skills, and the latest industry trends. Unleash your potential, forge valuable connections, and stay ahead in the ever-evolving world of digital marketing.


Duration
2 Days


Challenge Mentors
Mahesh Gaur
Abhishek Kumar


Skills that you will learn:
Networking
Social Skills

Dropshipping :

Ready to take on the dropshipping challenge? Join our program designed for course students and discover the secrets to running a successful online store without holding inventory. Learn the ropes, find winning products, and pave your way to e-commerce success.


Duration
4 Days


Challenge Mentors
Abhishek Mittal


Skills that you will learn:
Product Research
Meta Ads
Automation

Lead generation challenge:

Transform into a lead generation expert with our immersive challenge, exclusively designed for course students. Learn powerful strategies, cutting-edge techniques, and hands-on tactics to become a pro at generating valuable leads and supercharge your business growth.


Duration
4 Days


Challenge Mentors
Shreyansh Karteya


Skills that you will learn:
Lead Generation
Meta Ads
Copywriting

Course

Curriculum

Week 1

Digital Marketing Fundamentals & Strategy:

The first module will build a solid foundation for the weeks to come.

✅ Importance for businesses & debunking myths
✅ Basics of channels: SEO, PPC, Email Marketing, SMM, etc.
✅Customer Journey, Funnels, and Strategy
 

Week 2

Website & Landing Page Creation (No-Code):

The first module will build a solid foundation for the weeks to come.

✅ Learn no-code tools for website & landing page building
✅ WordPress basics & dashboard navigation
✅ Utilizing Elementor Page Builder for professional webpages
✅ Psychology and science behind effective landing pages
✅ Creating landing pages from scratch with Elementor
 

Week 3

Search Engine Optimization (Latest Strategies):

The first module will build a solid foundation for the weeks to come.

✅ Understand Search Engine functioning & ranking
✅ Implement On-Page optimization with RankMath/Yoast
✅ Perform technical audit & implement technical SEO
✅ Conduct intent-based Keyword Research with Ahrefs/SEMRush
✅ Learn effective Link Building strategies for improved DA
 

Week 4

Facebook & Instagram Advertising (for 2023):

The first module will build a solid foundation for the weeks to come.

✅ Mastering ROI-based Ads for both platforms
✅ Understanding ad strategy & user journey
✅ Campaign setup, Pixel installation, and Aggregated Events
✅ Best practices for Ad Creatives & Copies
✅ Split testing, Optimization & Scaling techniques
✅ Running conversion & lead ads for measurable results
✅ Proficiently reading and analyzing reports
 

Week 5

Content & Video Marketing (including YouTube):

The first module will build a solid foundation for the weeks to come.

✅ Exploring content formats & their role in the funnel
✅ 10-step Content Marketing framework for any business
✅ Content creation & distribution techniques
✅ Utilizing content for growth & customer acquisition
✅ Step-by-Step YouTube SEO guide
 

Week 6

Email Marketing & E-commerce:

The first module will build a solid foundation for the weeks to come.

✅ Mastering email marketing for different audience temperatures
✅ Building email lists with lead magnets & effective nurturing
✅ Best practices for high open rates
✅ Utilizing Email Marketing tools (GetResponse/Mailchimp) for campaigns & automation
✅ Creating an e-commerce website with Woocommerce
✅ Adding products and integrating a payment gateway for online sales
 

Week 7

Google Advertising / SEM / PPC Ads (2023 Strategies):

The first module will build a solid foundation for the weeks to come.

✅ Intent-driven advertising for Google Search, Display, YouTube & Shopping Ads
✅ Google Ads Account setup & dashboard navigation
✅Crafting search campaigns with keyword research & ad copies
✅ Implementing conversion tracking for website measurement
✅ Creating campaigns for Display, YouTube, and Shopping
✅ Testing and scaling strategies for better CPC & ROI optimization
 

Week 8

Social Media Marketing (Strategy and Content):

The first module will build a solid foundation for the weeks to come.

✅ Grasp the power and distinctions of major social media platforms
✅ Master the 4 pillars of social media: Planning, Strategy, Scheduling/Publishing & Promoting
✅ Create an effective social media content strategy and calendar
✅ Gain insights from real brand case studies for winning strategies
✅ Utilize tools like Buzzsumo, Hootsuite, Buffer, etc.
 

Week 9

Marketing Analytics:

The first module will build a solid foundation for the weeks to come.

✅ Set up Google Analytics & integrate with website
✅ Analyze website performance & audience behavior
✅ Uncover valuable insights from GA data
✅ Create funnels in Google Analytics

Week 10

Personal Branding & Resume Preparation:

The first module will build a solid foundation for the weeks to come.

✅ Identify core competencies & devise branding strategy
✅ Optimize LinkedIn & social media profiles to showcase expertise
✅ Develop a content plan & consistent promotion
✅ Leverage LinkedIn for job opportunities or business leads
✅ Utilize tools like Hunter for networking and outreach
 

Week 11

Marketing & WhatsApp Automation & ChatGPT

The first module will build a solid foundation for the weeks to come.

✅ Marketing & WhatsApp Automation & ChatGPT:
✅ Automate Digital Marketing processes for time & resource savings
✅ Master Automation tools & app connections
✅ Build efficient workflows
✅ Explore leveraging operators for enhanced efficiency
✅ Bonus: Learn AI tools like ChatGPT for improved marketing results
 

COURSE CURRICULUM

This module will build a solid foundation for the weeks to come.

✅ Understanding Domain Names
✅ Domain Registration Process
✅ Importance of a Domain in Branding

✅ Introduction to Social Media Platforms
✅ Creating and Optimizing Social Media Profiles
✅ Content Strategy for Social Media
✅ Social Media Analytics

✅ Introduction to Canva as a Design Tool
✅ Understanding Canva Interface and Features
✅ Fundamentals of SEO
✅ On-Page Optimization Techniques
✅ Off-Page Optimization Strategies
✅ SEO Analytics and Reporting
 
✅ Introduction to Google Ads
✅ Keyword Research and Ad Creation
✅ Budgeting and Bidding Strategies
✅ Campaign Monitoring and Optimization
✅ Overview of Chatbots and Automation
✅ Integrating Chat GPT in Marketing
✅ Designing Conversational Marketing Strategies
✅ Building an Email Marketing Strategy
✅ Creating Effective Email Campaigns
✅ Email Automation and Analytics
✅ Understanding Affiliate Marketing
✅ Setting up Affiliate Programs
✅ Affiliate Marketing Strategies
 
✅ Introduction to E-commerce
✅ E-commerce Platforms and Tools
✅ Optimizing Product Pages for Conversions
✅ E-commerce Analytics
✅ Exploring Freelancing Opportunities in Digital Marketing
✅ Creating a Freelancer Profile
✅ Resume Building for Digital Marketing Professionals

You will learn about the top Digital Marketing

tools and platforms

Earn a

Premium Certificate

Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a

Certification of completion – “Complete Course in Digital Marketing”

Hear it from

our learners

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FAQ?

Whether you're a complete beginner or a seasoned professional seeking to enhance your skills, HODM's comprehensive courses cater to all levels of expertise. Our mission is to democratize access to high-quality digital marketing education, empowering everyone to thrive in the digital age

No prior experience is required to attend the Course. Our content is beginner-friendly, and we will cover the fundamentals of freelancing before diving into more advanced strategies.

Yes, the Course includes hands-on training with practical examples.

Post-Course support includes access to resources, community forums, and email support.

This course is divided in BOTH Live classes and Recorded sessions.

You can find the 'Contact Us' button at the bottom of the page.