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HODM

Digital Marketing Updates for January 2024:

January updates 2024

Search Engine Optimization (SEO):

  • Google:
    • Tip for ranking: Emphasize relevance, expertise, and authoritativeness in content creation.
    • Third-party cookies: Removal won’t directly affect Search Snippets.

Twitter/X

  • X: Reintroduced post headlines in article images for X links, providing additional context.

Social Media Marketing:

  • Meta:
    • Link History: Launched feature for all Facebook users, allowing them to track clicked links.
    • Ad targeting changes: Focus on interests and behaviors over demographics.

 

  • LinkedIn: Shared B2B marketing trends: highlighted thought leadership and community building.

Email Marketing:

  • Gmail & Yahoo: Implemented new regulations for bulk emailers, focusing on improved user experience and spam reduction.

Other Updates:

  • Tech industry insights: Less budget on brand marketing, focus on customer acquisition and utilizing AI.
  • X launches job ads: Creates a platform for posting and searching for jobs, potentially shaping online professional networking.

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