Saledock, a Celerant company, has launched the Customer Engagement Suite (CES) for Celerant ONE, providing UK retailers with a central hub for marketing communications. The platform connects email, SMS, social media, reputation management, and customer conversations from website live chat to WhatsApp messages within a single interface.
According to the launch announcement, CES connects in real time to Celerant ONE’s ePOS and eCommerce systems. This connection allows retailers to automate targeted, personalized messages based on customer behavior in-store and online. The platform utilizes existing customer, sales, and product information already within the retailer’s system.
Most independent retailers currently manage customer communication across a fragmented set of tools. Separate systems are typically used for email, text messages, social media scheduling, review sites, WhatsApp inboxes, and website live chat. A significant limitation of these existing tools is that none of them have access to recent purchase history, resulting in generic campaigns and staff spending time exporting lists and copying product details between systems.
CES addresses this gap by sitting inside Celerant ONE and drawing directly on the data retailers already have. The platform accesses customer records, in-store and online sales history, and product images and information. This integration ensures that marketing reflects real buying behavior and is built and sent from the same platform used to run the shop.
Retailers can set up automated workflows triggered by activity at the till or on their website. Creative possibilities include thanking a customer after their first purchase, following up with shoppers who bought a particular brand or category, or winning back customers who have not visited in a while via email or SMS. Once configured, these workflows run in the background.
For retailers who prefer not to build workflows from scratch, a built-in AI agent is available to create them. This feature allows even small teams to implement automated marketing. Building campaigns is also faster, as product images and descriptions come directly from Celerant ONE, eliminating the need to recreate existing catalogue content.
Quote attributable to company leadership
“Retailers already own their most valuable marketing asset, which is their customer and sales data,” said Michele Salerno, Chief Growth Officer at Celerant Technology. “The problem is that data usually sits in one system while their email, texts, reviews, and social media live somewhere else. CES puts all of it in one place and connects it to every sale, so a retailer can send a message that’s actually relevant to that customer without exporting a list or logging into a handful of different tools.”
“Running a shop leaves very little time for marketing, and jumping between different apps to do it doesn’t help,” said Layla Gladwin, Managing Director of Saledock. “With CES, everything a retailer needs to talk to their customers is inside Celerant ONE and connected to what’s happening at the till and online. Set up a workflow once, or let the AI agent build it for you, and it keeps working while you get on with serving customers.”
Customer Engagement Suite is available now as an optional add-on for Celerant ONE retailers. Existing Celerant ONE retailers can contact their Saledock account representative to get started. Retailers considering new ePOS and eCommerce software can request a Celerant ONE demonstration to see CES and the complete platform at https://www.saledock.com/customer-enagagement-suite/.
Saledock is the UK division of Celerant Technology, providing Celerant ONE, a cloud-based retail platform that connects ePOS, eCommerce, stock control, customer engagement and other critical retail operations within one system. Founded in 1999 and headquartered in Iselin, New Jersey, Celerant Technology provides retail software to more than 1,800 retailers, supporting over 5,000 store locations. With approximately 250 employees across seven offices, Celerant connects point of sale, eCommerce, inventory, customer engagement, payments, marketplaces, and more for specialty retailers ranging from independent shops to multi-location and enterprise businesses.
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Originally reported by PR Newswire UK.