The Ministry of Information and Broadcasting (MIB) has proposed a three-phase media and publicity plan for the national workshop on ‘Leadership as Mission’, scheduled for November 17, 2026, at Bharat Mandapam in New Delhi. The proposed plan envisages coordinated publicity through the Press Information Bureau (PIB), DD News, DD India, Akashvani, the New Media Wing (NMW), PBNS/PB-SHABD and regional media units, using existing resources without any paid-media expenditure.
The publicity campaign will be conducted in three phases — pre-event activities from November 13 to 16, coverage during the workshop on November 17, and post-event dissemination from November 18 to 20. The first phase will focus on generating awareness and interest in the workshop through print, television, radio and digital platforms. The PIB will issue a curtain-raiser press release on November 13, outlining the workshop’s objectives, programme, speakers and relevance to public administration. It will also coordinate with national, Hindi and regional media correspondents for wider coverage.
The PIB Research Unit has been proposed to prepare background articles and explainers on public-service leadership and four key case studies. Opinion articles by experts presenting these case studies may also be explored. DD News is expected to explore a preview discussion on mission-oriented leadership and the vision of Viksit Bharat@2047. The broadcaster may also prepare archival packages highlighting the reconstruction of Kutch following the 2001 earthquake, India’s response to COVID-19, the Lakhpati Didi initiative and the opening up of the space economy. DD India will prepare English-language preview content for international audiences, highlighting India’s governance experiences and the four case studies. Akashvani may carry special discussions, short audio features and expert interviews on public-service leadership. The digital campaign will follow an Instagram-dominant strategy, featuring carousels, Reels, vertical videos, quote cards, speaker profiles and short explainers. The NMW will coordinate common hashtags, visual identity, bilingual captions and a shared publication calendar. Approved creatives and ready-to-publish content will be made available through a common Google Drive repository for use by participating MIB units and regional offices.
The second phase will focus on documenting the workshop’s proceedings, capturing expert perspectives and covering the launch of the Karmayogi Sankalpa. The MIB has proposed coordinating live coverage of the inaugural and valedictory sessions through private television channels, subject to broadcasters’ agreement. DD News may also provide live coverage, subject to feasibility. The PIB will issue an inaugural press release featuring verified remarks and photographs and coordinate media coverage of the Leadership Moments sessions and the Leadership for Viksit Bharat panel. Separate press releases may also be considered on the address by Dr P K Mishra and the launch of Karmayogi Sankalpa by the Cabinet Secretary. DD News will cover the proceedings through television bulletins, digital platforms and its website. It will also seek expert inputs from Rajeev Topno on the reconstruction of Kutch, Preeti Sudan on India’s COVID-19 response, Shailesh Kumar Singh on the Lakhpati Didi initiative and S Somanath on the opening up of the space economy. The broadcaster may also explore interviews and panel discussions featuring Arvind Kumar Sharma, Prof Vishal Gupta, Debjani Ghosh and Narayani Bhatia, with B V R Subrahmanyam as moderator. DD India will provide English-language coverage of the four case studies, placing them in the broader context of India’s governance experience for international audiences. Akashvani will carry relevant news updates and record short audio inputs from speakers and panellists.
The social media campaign will prioritise Instagram Reels, carousels, quote cards, speaker bytes and session highlights, using verified photographs and approved quotations. Cleared video clips from DD News and DD India, audio excerpts from Akashvani and relevant iGOT platform material may also be repurposed. The final phase will focus on sustaining public engagement and disseminating practical lessons from the workshop. The PIB will issue a consolidated post-event press release covering the deliberations, Application Clinic presentations and the Karmayogi Sankalpa launch. The PIB Research Unit may also prepare articles and explainers highlighting documented leadership lessons.
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Originally reported by DD India.