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Outcome-Centric Selling

Why Sales Pipelines Are Haunted By Ghosts And Zombies This Halloween

November 7, 2026 by humansofdigitalmarketing

Research reveals 40 to 60 percent of lost deals end in no decision, with buyers choosing to do nothing rather than choose a competitor.

Categories Digital Marketing Tags Buyer Behavior, JOLT Effect, Outcome-Centric Selling, Sales Pipeline 1 Comment

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